Humans having been using stories or narratives to transmit crucial information for thousands of years. Despite that, Western medicine largely ignores the use of narrative and instead continues to rely on lists of dos and don’t’s, facts and figures to compel behavior change.
Big Tobacco is the poster child for how an industry can confuse the experts and the public on the dangers of its product. It delayed any smoking restrictions for decades by employing the subterfuge of demanding “perfect knowledge” for proof of harm. This would mean complete and quantitative definitions of all aspects of human exposure, disease outcomes, biomolecular mechanisms of how smoking can cause cancer and effects of smoking on cancer in rats and mice.