It’s every CEO’s worst nightmare: For whatever reason, the CEO’s company is engulfed in negative publicity that threatens to damage its brand name, harm sales and alienate customers for months or even years to come.
At the end of April, hundreds of thousands of people will take part in the People’s Climate March in DC and around the country. The march will send a clear message that the majority of Americans understand that climate change is all too real — and they’ll continue to raise their voices until the government takes action.
All Americans are lucky to live in a country brimming with public resources that everyone can share.
President Donald Trump is leading an assault on family planning around the world.
Recent PR stumbles by United Airlines and Uber illustrate the challenges for businesses in an age when citizen activism is amplified by social media. Incidents that not so long ago would have been relatively isolated are inflaming public sentiment at a breathtaking pace, catching companies wrong-footed and significantly raising the stakes of such missteps.