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Can Black Friday turn green? Outdoor retailers and the paradoxes of eco-friendly shopping

While shoppers scramble for Black Friday bargains this year, outdoor retailer REI is closing its 145 U.S. stores. This is the second consecutive year the Seattle-based company will ignore the frenzy that traditionally marks the start of the holiday shopping season. REI’s nearly 12,000 employees will get a paid holiday and will not process any online orders. Instead, REI exhorts workers and customers to get outside with family and friends. It has even coined a Twitter hash tag, #OptOutside, to promote the event.

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